Marketing Psychology Mastery Tips

This blog gives you advice about the psychology of the consumer and humans in general. The emphasis will be on how the inherent psychology affects decision making.

OF course once you have this knowledge it can have far-reaching effects for you, your business and your overall prosperity. Be careful because it also breeds a great deal of confidence.

I can’t be held responsible if you get “attacked” by the opposite sex due to your new found confidence.

Now that the ridiculous legal disclaimers are out of the way let’s get down to brass tacks. I always wondered what this means. Just sounds cool to use it.

What makes me qualified to advise and consult with you about marketing psychology?

I have studied and been an active copywriter for over 9 years now. I’ve read over 200 books on the subjects of psychology, marketing, and salesletter writing. I charge clients between $50-$100/hr for my copywriting services to write salesletters, opt-in pages and other parts of their marketing funnel process.

These experiences have taught me many things that work, and many that don’t, that I’ll be passing over to you so you can use and profit from my experiences. This cuts your learning curve by 50%-75%.

One philosophy I recommend to you is “do what you do well and partner/hire others to do the rest”. This keeps you efficient and productive which will overall make you happier. Also, “always be reading”. Readers are leaders so devote 10 minutes or more everyday to read from a book related to your business or industry.

Now, I plan to develop you into a thought reading machine. You’ll feel like you are in the head of your customers. This is exactly where you want to be…in the middle of the “conversation your prospect/customer” is having in their head AND YOU are the trusted adviser guiding them to the correct, best decision.

You have to have quality products and never use this for evil. Your products must add value and solve the problems your customer has. In this way you’ll be doing exactly what is in their best interest.

You and I will be talking about these main concepts:

• INfluence: all the main factors of influence from this classic book
• Persuasion: ethically using this (I’ve learned a great deal from Dave Lakhani)
• Suggestion and Compelling Persuasion: mostly from what I’ve discovered from Kurt Mortensen
• IMplicit vs. Explicit Decision-Making: much of this from Frank Kern
• Psychological Triggers: Joe Sugarman wrote a book about these
• 9 Persuasion Factors: Kevin Hogan wrote about these
• Influencing people on the street: this will be tailored to your business pursuits (courtesy of magician, hypnotist Derren Brown)
• Hard vs Soft sell: knowing your customers personality and which will be best to use with them, when to use each

There will be much more to come and I’m certainly open to answering questions you pose in the comments of these articles as well as exploring other areas that interest you or you think would benefit your profit bottom line.

Talk again soon.

Alexander