Jun 09 2008
Influence - What Is It and How to Get It
INfluence is the ability to sway people to your opinion by using a carefully crafted grouping of words. Sometimes images or video can be incorporated in for maximum effect.
The greatest influencers in history have been world leaders. Leonardo Da Vinci, Ghengis Khan, Julius Caesar, Alexander the Great.
All had great skills in persuasion and influence even if some were not the greatest orators.
Being able to convince people with your words is the most highly paid skill you can ever acquire.
Eliciting the emotional triggers you want to pull by the way your words are ordered and laid out on the page is what we’ll be focused on. Because this is what sells your product or service.
In his book Influence, Robert Cialdini talks about 6 different kinds of Influence:
- law of reciprocity
- law of authority
- law of liking
- law of commitment and consistency
- law of social proof
- law of scarcity
More about the laws to come…
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