Marketing Psychology Mastery Tips

Today we move on to number 3 in our 6 point influence list.

Obviously, once you master these you’ll be getting more of what you want than you ever dreamed possible.

The 6 again are:

1. law of reciprocity
2. law of authority
3. law of liking
4. law of commitment and consistency
5. law of social proof
6. law of scarcity

So the law of liking is pretty self-explanatory. When you know, like and trust someone you are far more likely to buy from them, act on their recommendations, follow their advice, and outright do what they say.

It just makes sense. The biggest hurdle is meeting a stranger and determining do they have malicious intent, a self-serving agenda, or do they want something while also having my best interests at heart.

How many times have you gone to see a movie recommended by a friend?

How many times have you eaten at a restaurant you never would have considered simply because I friend told you a story of how great a dining experience he had there?

You pay way more attention to these recommendations than ads.

“Have the Best Dining Experience in All New York City” screams a billboard. How much credibility does it have with you?

If it’s a style of food you like maybe you’ll try it. However, when your friend recommends a new place with the style of food you like you definitely put it on the calendar to eat there ASAP.

That’s the power of the law of liking. Next time the Law of Commitment and Consistency.

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