Marketing Psychology Mastery Tips

You have reached #4 of the 6 part influence master list.

The 6 again are:

1. law of reciprocity
2. law of authority
3. law of liking
4. law of commitment and consistency
5. law of social proof
6. law of scarcity

This is one of the most powerful. Once someone commits to doing something the earth moves, providence gets behind them, and man can become supremely powerful.

You’ve heard the stories of little old ladies picking up cars to free a child’s caught leg. This takes a massive commitment.

How it relates to influence is chipping away at your prospects. Can you get them to take 1 first easy step. Maybe it’s clicking on your ad.

Then can you entice and compel them with what they want so powerfully they take the next step. Maybe it’s giving you a call leaving a message on your 800#.

Then when you call and talk to them live can you get them to answer 3-4 questions and spend 10-15 minutes on the phone with you.

Each step in the process  gets them more committed and bonded to you. As humans we inherently have an internal clock.

Time is the most precious and scarce commodity we have so choosing wisely where to spend it is always top of the mind.

Each little bit of time you can get them to spend with you increases their commitment.

Consistency is very similar. People want to be consistent. When they tell you they’re going to do something they intend to follow through.

Because they realize if they don’t follow through you may not trust them again. When people don’t trust you it’s hard to get what you want.

So when you can get them to commit to a promise or a scheduled appointment they’ll do whatever it takes to get there. Of course, you have to make it strongly beneficial to them because you’ve probably had people flake on you.

Next time we talk about peer pressure aka social proof.

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