Jun 23 2008
Power of Peer Pressure - Does it Destroy or Serve You?
Here’s part 5 of 6 in the Influence article series.
The 6 again are:
1. law of reciprocity
2. law of authority
3. law of liking
4. law of commitment and consistency
5. law of social proof
6. law of scarcity
Social Proof is probably the most used tactic by marketers the world over. It can also be called peer pressure or peer influence.
You see it on all the tv infomercials. Even the big FOrtune 500 companies show regular people using the product in question while at the same time about how great it works.
The person demonstrates using the product as they are talking about how much they love it, how easy it is to use, and how great it works.
THis is very powerful because it sends the everyman concept right into the viewer’s mind.
These are also known as testimonials. Many web pages fail to have any testimonials on them which is a big mistake.
The big players use social proof, newbies and unsuccessful people don’t.
You can and should make use of this at every turn. Unfortunately, it doesn’t just come to you. You have to ask your customers to tell you how they liked your product.
Ask them to record a short 15-30 second video on what your product did for them. “I used Troy’s product to clean my car tires and it got the dirt and grease off with only 1 wipe and no scrubbing.” THat’s a very powerful statement for everyone who likes driving around with clean tires.
Ask yourself, “how can I use social proof to get what I want in my life?”
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