Marketing Psychology Mastery Tips

I’m going to mainly focus on business partners because this is a business blog. But the concepts apply to social relationships as well.

I hate to say this, but In today’s business environment it’s simply too complex to be a ‘1 man army’. You can’t be stranded on your own little island because there are too many business activities needed for you to be successful.

What it boils down to is there are only 24 hours in your day same as mine.

SO you are going to need partners and others to assist you to success.

As luck would have it, I’ve had good success using a trial period or probationary period for partners. I’ll go into a community of entrepreneurs, marketers, or other professionals. You can almost take it to the bank there will be members in there who have a skill set you need but are wanting to transition to something else.

I found a kick ass, super wizard coder this way. He wants to get into the business side of things more but doesn’t know how.

So I asked him to do some coding on a site I’ve been working on social media domination community. He is doing amazing work on the back end databases.

I got to see his skills firsthand and now he’s wanting to become more involved in the project. He’s like an ace in the hole so we worked out compensation numbers and it’s moving forward to an August 1 launch date.

You can find the cream of the crop also. A little work and imagination and you can have a new business partner or team member prove their skills before you get into messy entanglements or dig yourself into a financial hole.

Happy July 4th.

Before you even begin your business you should have extensive research on your market, potential customers, how they find you (what channels they use), and what your competitors are doing to make sales, get customers.

This is where many people fail and I want to help you avoid this.

Today’s internet makes it so easy to do this required research right from the comfort of your home or office.

You can also use the resources of your local library.

What you want to do is ask…

• “if I were looking for this where would I start?”
• “what are the competitors in this market doing?”
• “where can I get products/services to sell to this market at the best, most efficient cost (and delivery time/reliability)?

Once you have a list of some of your competitor’s sites you can go to www.quantcast.com to find data on them. Quantcast will tell you who the visitors are that come to the site. This is called demographic info which includes: age, gender, race, income level, other website preferences.

This is invaluable insight into who your customers are and how to get your share of them. And hopefully once you get going get more than your share…ultimately dominating your market.

I’ll see you tomorrow for Independence Day.

I just listened to a very enlightening call between Frank Kern and Clayton Makepeace. These guys are 2 very accomplished copywriting geniuses.

If you don’t know a copywriter is someone who writes the salesletters, sales email messages, google adwords ads, and classified ads as well as other sales, response or lead generating communications.

Clayton was the guy whose writing generated $80,000,000 in sales last year (2007) alone .

Frank’s writing has been responsible for the generation of over $30,000,000 in sales. One of his promotions (for Stompernet) did over $18,000,000 in the initial launch.

These are some staggering numbers which prove beyond a shadow of a doubt these 2 guys know their stuff.

When all is said and done this winning combination makes you more money when you put to work the tactics they teach.

Makes you more money, get your training now.